I went for
swim at the Y a few days ago. When I plunked down my stainless steel water
bottle by the poolside, my friend Carol asked, “What’s in that, coffee or
water?”
“Good old Glosta tap water, of course,” I replied.
She blanched.
“I never drink tap water,” she said, “I only drink
Poland Spring.”
“Oh,” said I. “Don’t you know that bottled water is a
scam, and that it’s nearly all tap water anyway?”
She bristled, and was understandably defensive.
Not sure I hadn’t overstated my case, I nevertheless
said, “You can look it up online.”
Of course I did too, as soon as I got home.
For the most part, I had not overstated my case. In
fact, it’s worse. The bottled water industry has succeeded in bamboozling much
of the nation (heck, much of the world) into thinking municipal water supplies
are dangerous and only bottled water is safe. They make pots of money out of
this outrageous canard, and few if any public figures speak out against it. Just look at television coverage or
newspaper photos of almost any Congressional hearing, international conference,
or public meeting and see the ubiquitous plastic bottles at each attendee’s
place.
At a Senate Foreign Relations Committee Hearing |
At a UN Conference |
(A Google search of photos of presidential cabinet meetings as far back
as Reagan’s, however, showed that the White House always served water –
presumably from the tap -- in glasses, with not a bottle in sight).
An Obama Cabinet Meeting |
You can also Google “poison in tap water” and find
dozens of lurid You Tube videos and web sites claiming that municipal water
supplies are full of poison,
starting with that old villain fluoridation (once viewed as a communist
plot), and including rivers of vaccines, discarded pharmaceuticals, and other
assorted menaces, none of them, of course, detected or neutralized by standard
water treatment procedures.
Bottled water is a huge
global business, with or without the help of such scare stories. According to
the New York Times (October 25), “Coke sold 5.8 billion liters of waters abroad
and 253 million liters in the United States and Canada from 2007 to 2012. Pepsi’s
water sales in North America actually declined by 636 million liters over that
period, but it still sold 4.7 billion liters overseas.”
At the same time that the bottled water industry is
expanding its global reach, public water supplies in most industrialized
nations couldn’t be safer. Health and safety laws and regulations insure that
filtration and treatment are conducted to the highest standards; and now
tertiary sewage treatment plants are even producing an end-product -- water --
that is totally safe for public consumption (though there’s a an understandable
public reluctance to try it out).
Speaking specifically to the question, "Does
Poland Spring water actually come from underground springs?" the answer
appears to be yes; though the original spring in Poland, Maine was pumped dry
nearly 50 years ago, the parent company (Nestlé) does put spring water from
Maine and elsewhere in its Poland Spring bottles. But more than half the water
sold by others as "natural" or "spring" water comes right
out of the tap, particularly that sold by the big two bottlers, Coca Cola
(Dasani) and Pepsi-Cola (Aquafina). Look at the label; if it says “purified water” or
“municipal water supply” it’s tap water.
And, irony of ironies, Poland Spring is selling its bottled
spring water to buyers in Maine communities that are already getting the same
water from the same springs out of their own wells. Talk about selling iceboxes
to Eskimos!
But that's beside the point. Study after study has
shown that municipal tap water is as healthy or healthier than bottled water,
and infinitely cheaper. Of course it's treated, and we should all be glad
of it. Sometimes it tastes funny, as it has here in Gloucester the past few
days when they had to switch to chlorine instead of the less noticeable chloramine
while refurbishing and refilling two big storage tanks at Plum Cove and
Blackburn Park. But it’s safe to drink. And bottled water has additives
too.
The bottled water industry is carrying out a world
wide scam job. Somehow they have persuaded millions of people worldwide -- not
just in America -- that municipal tap water is dangerous. In some parts of the
world where there is no publicly treated water they may be right, though portable
water purifiers are extremely simple and cheap and readily available.
But in the industrialized world there's no excuse, and
many reasons not to turn to bottled water. Not only are treated water supplies
safe; tap water is far cheaper, tastes good, and is readily available. Bottled
water comes in non-biodegradable containers made from petroleum-based products,
uses still more petroleum to transport it, and while some of the used bottles
are recycled into items like road surfacing materials and synthetic lumber,
more often they are thrown away. Empty water bottles constitute a huge
proportion of America's trash problem. They are not biodegradable, and not
redeemable for a deposit in most states. Consequently millions of tons of them wind up in
landfills or are thrown away by the roadside or into rivers, streams, and
oceans, where they add to Texas-sized “gyres” of plastic refuse, circling endlessly in mid-ocean.
Trying to Paddle in the Pacific Gyre |
But the industry has put on heavy advertising
campaigns to persuade people that their products will make people healthier,
stronger, sexier, and that therefore we should all shell out many times what we
pay for tap water. Bottled water prices keep dropping, but even at today’s
prices that are sometimes as low as 16¢ per liter for bottled water, treated
tap water costs less than 1¢ a gallon. So people who buy bottled water are
still paying more than 600 times what they would pay for tap water…and unless
you’re the homeowner who pays the water bills, you’re paying nothing!
Furthermore, bottled water is not healthier and may be
less so. There's no added fluoride in it, for example, which is essential for
healthy teeth. The American Dental Association has estimated that there has
been a 20-40% reduction in incidences of tooth decay since additional fluoride
has been introduced into most municipal water supplies (some fluoride already
occurs naturally in water -- including bottled water).
There's not a whole lot to be said in favor of bottled
water.
Even if it does make you feel kind of sexy.